Hey there! Welcome to my digital den! I am Badhan Das, a creative marketing professional who loves to create Stunning Online Experiences In 4.5 years, I can work magic with SEO and social media- with a punch in the face of PPC when needed But when not looking over pixels you may find me with a brush in hand exploring the world of abstract art, creating my next DIY piece or cooking up some home-cooked meals. Check out what I can do with my creative spark for your business's digital identity.
Certificates
Skills
- SMM
- SEO
- PPC
- Linkedin ad
- Meta ad
- Google ads
- SM Copywriting
- SM Designer
- Paid campaigns
Tools I have used
- SEMrush
- HootSuite
- Social Pilot
- Meta Ad Manager
- Linkedin Campaign Manager
- Google Keyword Planner
- Google Trends
- Ubersuggest
- Google Search Console
- Google Analytics
- Google Tag Manager
- Google my business
- Canva
- Figma (Beginner)
- WordPress (Beginner)
- Medium
- Meta business suite
Experiences
- Plan, develop, implement, and manage comprehensive digital marketing strategies.
- Focus primarily on social media platforms for engagement and outreach.
- Create and research content, including writing for social media posts.
- Generate ideas, plan content, allocate budgets, and devise strategies.
- Plan digital marketing campaigns across web, SEO/SEM, email, social media, and
display advertising channels.
Ensure consistent social media presence across digital platforms - Monitor and report on the performance metrics of all digital marketing initiatives.
- Efficiently managed client accounts.
- Executed and optimized daily paid ad campaigns on Google, Facebook, and LinkedIn,
conducting thorough keyword research and continuous A/B testing. - Generated weekly Ads reports and monthly Analytics reports.
- Utilized insights from Social and Google analytics to shape content and strategy.
- Developed content calendars and contributed to campaign strategy ideation.
- Engaged in On-page and Off-page SEO activities.
- Oversaw accounts for various brands.
Digital Platform Management and Social Media Marketing for a Research Project Funded
by Department of Science & Technology (DST), Govt of India at Indian Institute of
Management Calcutta. My responsibilities are to their platform management
(including content management) and conducting social media marketing for their
pool of rural artisans and their produce.
Responsible for planning, developing, implementing and managing the overall digital
marketing strategy. Planning digital marketing campaigns, including web, SEO/SEM,
email, social media and display advertising. Maintaining our social media presence
across all digital channels. Measuring and reporting on the performance of all digital
marketing campaigns.
RESPONSIBILITY: – RESOLVING & TROUBLESHOOTING DATABASE, UNIX, WINDOWS,
BACKUP RELATED ISSUES.
Projects
For Codelogicx, I managed comprehensive social media marketing and LinkedIn ad campaigns. My responsibilities spanned from initial campaign planning to the creation of engaging content.
Led comprehensive social media strategies for The360. From conceptualizing campaigns to producing engaging content.
Spearheaded social media marketing efforts at TeamTrace, Ad planning, Competitor analysis, encompassing strategy development, content creation, and execution.
I handled social media marketing and content planning for Swastik for nearly a year.
Managed social media marketing and advertising campaigns for CESC across Facebook, Instagram, and LinkedIn. Conducted SEO initiatives including keyword research and backlink building.
For Rangoli, I managed social media marketing and strategy, executed Facebook and Instagram ad campaigns, optimized SEO through keyword research and backlinking, and implemented PPC campaigns across display, search, and YouTube platforms.
Developed and executed social media strategy, launch planning. Executed Facebook, Instagram ad campaigns. Optimized SEO (keyword research, backlinking). Managed PPC (display, search, YouTube ads).
Managed social media, crafted ad campaigns (FB, Insta), optimized SEO (keyword, backlinks), and executed PPC (display, search, YT) strategies for Kiq Beer.
Managed social media, crafted ad campaigns for Facebook and Instagram, and optimized SEO (keyword research, backlinking) for Mohor Kutir.
For Aarhat, I crafted social media strategies and plans. Wrote engaging content for social platforms. Ran ad campaigns on Facebook and Instagram (Meta). Optimized website content and structure. Created informative blog posts. Conducted keyword research and built backlinks for improved search engine visibility.
Developed engaging social media content and implemented a strategic plan to enhance Akshara Illusions’ online presence.
Digital Marketing Plan
Followers Growth in Linkedin:
Follower Growth Organic 1.7k to 9k
Follower Growth Organic 1.7k to 9k
Ads in Linkedin Report:
Calendar Examples (SM Posting & Ads):
Site Audit:
Competitor Analysis:
Design Content and Caption Examples:
Reel Went Viral:
